May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CBS, Turner Sports Sell Out March Madness Ad Inventory With Record Revenue

March Madness is ready to come roaring back, returning with fans for the first time since 2019–and advertisers have already staked out their positions. With Selection Sunday taking place March 13 before the NCAA Division I Men’s Basketball Tournament officially tips off in one week with the First Four, Turner Sports and CBS have “for…
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