Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks

WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network TV. Donna Speciale, president of ad sales, Dan Riess, EVP of Turner Ignite, and Frank Sgrizzi, EVP of portfolio sales and client partnerships, are leaving WarnerMedia one year after itsContinue reading »

The post Leadership Changes At WarnerMedia Are A Sign Of The Times For TV Networks appeared first on AdExchanger.

Read more

Ad Sales Chief Donna Speciale Out At WarnerMedia

Updated 8:00 PM EST to reflect a statement from WarnerMedia CRO Gerhard Zeiler WarnerMedia’s president of ad sales, Donna Speciale, is leaving the company as part of a broader ad sales reorg. The Information first reported the development. Speciale, who has been president of Turner’s ad sales business for seven years, took on the roleContinue reading »

The post Ad Sales Chief Donna Speciale Out At WarnerMedia appeared first on AdExchanger.

Read more

Founding OpenAP Member WarnerMedia Pulls Out

WarnerMedia has exited the OpenAP Consortium. It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on television by creating standardized segments and measurement across their networks. Turner was one of the consortium’s original members in 2017, along with Fox and Viacom. NBCU joined the following year. But now that WarnerMediaContinue reading »

The post Founding OpenAP Member WarnerMedia Pulls Out appeared first on AdExchanger.

Read more

Industry Preview: TV Broadcasters Embrace Their Non-Linear Future

Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive ROI, but there haven’t really been any proof points like there has been in digital,” said Donna Speciale, Turner’s president of advertising sales, at AdExchanger’s Industry Preview event in New York City on Wednesday. That’sContinue reading »

The post Industry Preview: TV Broadcasters Embrace Their Non-Linear Future appeared first on AdExchanger.

Read more

Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital

Why is the industry still talking about linear vs. digital when to consumers, it’s all just content? That’s the question Donna Speciale, president of ad sales at Turner, is using to galvanize long-awaited changes to how network TV transacts media. “At some point, we’re not going to say linear or digital,” she told AdExchanger. “We’llContinue reading »

The post Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital appeared first on AdExchanger.

Read more

AT&T CEO Randall Stephenson: Long-Tail Turner Inventory Will Be Monetized Through AppNexus In 12-18 Months

Turner inventory will soon be available through the AppNexus ad platform, AT&T top dog Randall Stephenson said at an event Wednesday. Speaking at Goldman Sachs’ Communacopia conference in New York, Stephenson also told attendees how he hopes to expand HBO viewership and said that federal authorities must codify rules around privacy and net neutrality. Advertising isContinue reading »

The post AT&T CEO Randall Stephenson: Long-Tail Turner Inventory Will Be Monetized Through AppNexus In 12-18 Months appeared first on AdExchanger.

Read more

Why Launching A Podcast Network Was A No-Brainer For Turner

While Turner divisions like CNN and Bleacher Report have been producing podcasts for years, the broadcast giant never formalized a podcast sales strategy across its network. But with podcast advertising poised to double to $659 million by 2020, according to the IAB and PwC, it made sense for Turner to extend the reach from itsContinue reading »

The post Why Launching A Podcast Network Was A No-Brainer For Turner appeared first on AdExchanger.

Read more

The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventoryContinue reading »

The post The Top 10 Programmatic Publishers Of 2018 appeared first on AdExchanger.

Read more

The Data Strategist Is In: Jesse Redniss Plots Turner’s Future

At Turner, Jesse Redniss is the data oracle. As newly appointed EVP of data strategy and product innovation, Redniss leads a team armed with 35 data scientists. Their job is to collect the increasing amount of data generated by viewers of Turner content and to translate it into insights as the broadcaster works to navigateContinue reading »

The post The Data Strategist Is In: Jesse Redniss Plots Turner’s Future appeared first on AdExchanger.

Read more

NBCUniversal Joins OpenAP Consortium, Licenses Its Audience Graph To Other TV Nets

NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a more accurate representation of advanced TV audiences across platforms. Through a multiyear agreement, NBCU will license its data platform Audience StudioContinue reading »

The post NBCUniversal Joins OpenAP Consortium, Licenses Its Audience Graph To Other TV Nets appeared first on AdExchanger.

Read more