Google Chief Measurement Strategist Pens Converted: A How-To For Adopting Lifetime Value Metrics

It’s a familiar story – He picked up a new pandemic hobby, while finding pockets of time away from small children. For Neil Hoyne, Google chief measurement strategist, being stuck at home meant writing a book. Converted: The Data-Driven Way to Win Customers’ Hearts, was published last month. Google doesn’t factor in heavily to the… Continue reading »

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