Brands want to know they have the most effective creative to drive sales, but they also want to understand how their brand is perceived by their customers. Traditional approaches have lacked the precision of performance marketing techniques and are losing their edge in a world of cookie depreciation. Market research firm MarketCast wants to position…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Three Seattle TV Anchors Make the Move to Radio
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards