LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it rebranded from Alphonso to LG Ads, according to CEO Raghu Kodige.
The post Why LG Ads Solutions Shifted To Media And Is Hedging Its Bets On CTV OEMs appeared first on AdExchanger.
More Stories
The ultimate Songs of the Summer list for NZ TikTok
Revolt Taps Freya Williams As Chief Strategy Officer for North America
KFC’s fish and chips brings Kiwis to the beach