LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it rebranded from Alphonso to LG Ads, according to CEO Raghu Kodige.
The post Why LG Ads Solutions Shifted To Media And Is Hedging Its Bets On CTV OEMs appeared first on AdExchanger.
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