On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy CTV-native ad exchange TheViewPoint. Tatari, with a buy-side offering, realized it needed an inroad to supply to better understand the inventory it’s building paths toward. Tatari declined to share the deal price. A vast majority… Continue reading »
The post Tatari Buys TheViewPoint To Link Up With CTV Supply appeared first on AdExchanger.
More Stories
Poppi Will Advertise During Super Bowl 59
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad