November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

FreeWheel Is Deduping Audiences So Advertisers Can Use CTV For Incremental Reach

Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad tech arm of Comcast, announced that some TV buyers will now be able to get a unified view across their linear and connected TV campaigns so they can deduplicate reach and hit incremental audiences withContinue reading »

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