VMLY&R Health’s Fresh C-Suite Wants to Remove the Friction Between Patients and Care

“It’s PR not ER” and “We’re not saving lives” are a few lines that Walt Geer says the ad industry throws around to convince overworked professionals to take a deep breath, get a good night’s sleep and put their jobs in perspective. But when you work in healthcare marketing, there’s really no room for error–you’re…
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