With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to enhance campaign targeting and attribution by matching different first-party data sets. To that end, Goodway Group built its own first-party ID solution dubbed Passport One. The tool allows advertisers to connect to multiple data sets… Continue reading »
The post Goodway Group Stitches Together Identity Graph To Complement Brands’ First-Party Data appeared first on AdExchanger.
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