November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers Embrace Snap’s Dynamic Stories for Gen-Z Exposure and a Welcome Revenue Share

A new partnership with Snap has given more than 40 news publishers a rare opportunity to ask its coveted Gen-Z audience, “How do you do, fellow kids?” When it launches officially Tuesday, the program, called Dynamic Stories, will give news media companies access to the Discover feature of Snap, providing the publishers entr?e to a…
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