On Wednesday, iSpot.tv announced a $ 325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $ 58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.
The post ISpot.tv Snags $ 325 Million To Invest In Cross-Channel TV Measurement Currency appeared first on AdExchanger.
More Stories
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa