Better Tech Won’t Always Improve Measurement – But A More Unified Attribution Strategy Will

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement global strategy lead at Prohaska Consulting. For more insights from the Prohaska team, join us at Programmatic I/O, taking place in Las Vegas from May… Continue reading »

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