TripleLift Aims To Insert Itself Into The CTV Conversation Using Native Ads

TripleLift claims that it’s the world’s largest source of in-feed inventory. But can the same ad experience work for CTV? Native product placements in programming could be a viable alternative to interruptive ad experiences – and a cash cow for CTV publishers – but it’s not very scalable and it’s hard to execute, says Michael Shields, GM of CTV at TripleLift.

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