Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells customized transparent teeth aligners as an alternative to braces. “You’re always … trying to push your business,” Sheldon said, “because if you can find more efficiency,… Continue reading »
The post SmileDirectClub CMO On Dealing With Signal Loss And Testing New Channels appeared first on AdExchanger.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads