May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox Pitches Marketers on Content, Sports and Streaming in Pre-Recorded Upfront

Last year, Fox split its upfront presentations into three separate events. This year, the company moved to a new location–the Skylight on Vesey in New York–to tout its entertainment, streaming, sports and news offerings. Though the event was held in-person, the majority of the presentation was pre-recorded and shown on screens to the audience. “We…
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