Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
The post Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It? appeared first on AdExchanger.
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