“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation. On… Continue reading »
The post Beyond Clean Rooms, Brands Need Clean Houses appeared first on AdExchanger.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads