Warner Bros. Discovery and Brightline Create 2 New Streaming Ad Formats for Upfront

Warner Bros. Discovery said it wanted to be a streaming-centric company, and the company is expanding its advertising offerings with two new ad formats for Discovery+, in partnership with connected TV technology company Brightline. Top line Click-to-Contact and Viewer’s Choice will both be available on Discovery+ beginning in the fourth quarter, and will be offered…
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