“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Wang, VP of product and strategy at Intowow. Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified… Continue reading »
The post What Publishers Need to Know About Google’s Optimized Pricing appeared first on AdExchanger.
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