“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Link, VP of sales at AdImpact. There are two distinctly different types of media markets – those that operate with transparency and those that operate with opacity. At one point, there may have been… Continue reading »
The post Advanced TV Advertising Is Desperate For More Transparency appeared first on AdExchanger.
More Stories
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa