December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience

No one looks for a car with the biggest gas tank–they look for a car that has the best mileage per gallon. Advertising is no different. While a bigger publisher can certainly have a quality, engaged audience, advertisers have been prioritizing size of reach above all else for quite some time. The affiliate industry is…
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