May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCUniversal ‘Pretty Much Done’ With Upfront Talks as Rivals Near Finish Line

Less than a month after upfront week began, networks can already see the upfront market finish line. That includes NBCUniversal, which is “pretty much done” with its upfront negotiations, NBCUniversal CEO Jeff Shell said today at a Credit Suisse investors conference. “Just a smattering of things still finishing up.” The news makes NBCU the first…
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