“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Root, CEO and co-founder, Permutive. Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will… Continue reading »
The post The Future of Ad Tech Is About Consent, Not Cookies appeared first on AdExchanger.
More Stories
Australians and Kiwis pick their top 10 favourite TV ads
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Duncan Garner relaunches podcast as live news show