Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as it charts its own course alongside other emerging retail media platforms. The notion of “member access” is what sets Sam’s Club apart from other retailers that are focused entirely on advertising as a way to… Continue reading »
The post Why Sam’s Club’s Media Biz Rebranded From Advertising To ‘Member Access’ appeared first on AdExchanger.
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