Streaming M&A Means New Monetization Opportunities And Measurement Tactics

Matthew PapaSVP, Business & Corporate Development​“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Papa, SVP of business and corporate development at Captify.  Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century… Continue reading »

The post Streaming M&A Means New Monetization Opportunities And Measurement Tactics appeared first on AdExchanger.

AdExchanger