Buyers Are Dragging Their Heels On Seller-Defined Audiences Over A Lack Of Transparency

Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Seller-defined audiences is a technical spec that was released by the IAB Tech Lab earlier this year to help publishers monetize their first-party data on the open web. Problem is, although publishers are eager to test the performance… Continue reading »

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