November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why ACR Data Could Be A Smart TV Move

Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely on automatic content recognition (ACR) data, especially as set-top box data becomes less available. But like any other form of data collection, it’s nicer if you ask first.

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