Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a partnership with Gallup. The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its… Continue reading »
The post Google Is Creating A Panel To Feed Its Conversion Models appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024