Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a partnership with Gallup. The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its… Continue reading »
The post Google Is Creating A Panel To Feed Its Conversion Models appeared first on AdExchanger.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024