CTV Ad Buying Is About More Than Just Premium Versus Programmatic

Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV inventory through two different lenses. Either it’s premium, walled-garden inventory that’s negotiated and purchased via upfronts… Continue reading »

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