Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV inventory through two different lenses. Either it’s premium, walled-garden inventory that’s negotiated and purchased via upfronts… Continue reading »
The post CTV Ad Buying Is About More Than Just Premium Versus Programmatic appeared first on AdExchanger.
More Stories
Read Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status
Donald Trump Calls CNN and MSNBC ‘Illegal’ During DOJ Speech
Ticker: Newsmax Paid $40 Million to Settle Smartmatic Defamation Lawsuit