December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Need To Accept Responsibility For Keeping Consumer Data Safe

While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem. As we enter a future focused on restoring consumer trust, the past few years have seen a ton of changes to the digital advertising landscape, writes Mark Pearlstein, CRO of Permutive.

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