Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku

Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies Firework and TalkShopLive. The Walmart ad business has had bursts of new partners since it settled on The Trade Desk… Continue reading »

The post Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku appeared first on AdExchanger.

AdExchanger