November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brave Commerce Podcast: Using Data to Develop Consumer Experience and Obsession

In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with…
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