TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.
The post The TV Industry Will (Finally) Shift To New Currencies In 2023 appeared first on AdExchanger.
More Stories
Uber One partners with Rhythm and Vines for the first time alongside other big brands
Week of Dec. 9 Evening News Ratings: Audience Interest is Flat as 2024 Winds Down
WNCN Names Derek Rowles News Director