Publishers and Buyers Want More Premium SSPs, Not More Demand

Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo said it was shuttering its SSP and laying off more than 50% of its ad-tech employees. TripleLift, which had been struggling with its branded content division and differentiating its connected TV offering, sources told Adweek,…
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