December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers and Buyers Want More Premium SSPs, Not More Demand

Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo said it was shuttering its SSP and laying off more than 50% of its ad-tech employees. TripleLift, which had been struggling with its branded content division and differentiating its connected TV offering, sources told Adweek,…
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