The supply-path optimization (SPO) trend is catching on with video publishers. Future Today, an ad-supported video on demand (AVOD) platform,...
Month: February 2023
//www.youtube.com/watch?v=kcncri547Uk AUCKLAND, Wednesday: A year after launching their global brand campaign See the Possibilities, Australia-based CFD broker Pepperstone is back...
As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small...
This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry...
After a successful first year, the Master of Advertising Effectiveness programme has partnered with the World Advertising Research Centre (WARC)...
IPG's Mediabrands won Geico's business following a competitive review that began last fall and concluded this week. The account is...
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories....
AUCKLAND, Today: Independent CBD-based media agency Together has announced the appointment of experienced customer strategist and agency leader Andy Bell....
The sports media publisher The Athletic, which The New York Times acquired last January for $ 550 million, is expanding...
AUCKLAND, Wednesday: NZ online current affairs site The Spinoff is proud to announce a new partnership between its podcast, The...