November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Targeting Is Better On Streaming, But Efficiency Is The Real Value

Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better targeting.” It’s true that streaming TV offers much better targeting

The post Targeting Is Better On Streaming, But Efficiency Is The Real Value appeared first on AdExchanger.

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