November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video

The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies. Between the lines The criteria list…
Adweek Feed