The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better

From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson’s “The Other Mothers” spot, advertising has come a long way in representing the personal issues of modern families. For the people making those ads, it’s a different picture behind…
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