Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.
The post TV Programmers And YouTube Spar Over Measurement appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.
The post TV Programmers And YouTube Spar Over Measurement appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications