Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.
The post TV Programmers And YouTube Spar Over Measurement appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.
The post TV Programmers And YouTube Spar Over Measurement appeared first on AdExchanger.
More Stories
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice