November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery Teams With VideoAmp and Comscore as Currency Providers

Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced that it’s partnering with Comscore and VideoAmp to enable alternative currencies for national advertisers transacting across its linear inventory and data-driven advanced advertising solutions ahead of the 2023-2024 upfront season. Between the lines The company…
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