Undertow Media expands hospitality & beverage portfolio with new client wins

AUCKLAND, Today: Grey Lynn-based independent PR agency Undertow Media has signed Heineken and Foley Wines to its portfolio.

Undertow Media Greer Bland said: “We are no strangers to success in the realm of wining and dining, with our activation work in the space attracting some of the most successful brands from Aotearoa and abroad.

“Off the back of an incredibly successful launch of Better Beer last year with the one and only Inspired Unemployed, the agency has been appointed as the PR partner for Heineken, Foley Wines, and has projects with Roku gin and Maker’s Mark bourbon also underway.

“Assisting the green bottle masters with sponsorships, celebrating brand milestones and developing brand strategy, the team at Undertow is looking forward to bringing Heineken’s brand story to the fore.”

Strengthening the beverage portfolio, Foley Wines has also signed on with Undertow Media this year.

The agency has been tasked with looking after media relations and activations for its top-shelf tipples across Mt Difficulty, Vavasour, Te Kairanga, Martinborough Vineyard, Grove Mill, Russian Jack, Dashwood and independent distillery, Lighthouse Gin.

“Complementing the beverage wins, Wharekauhau Lodge and Red Seal have partnered with Undertow to work across activations, corporate comms and seasonal creative campaigns.”

In addition, it will also be helping Foley Wines launch a new “world-class” hospitality destination in Martinborough later this year.

Greer Bland: “The team were thirsty for a new challenge, and both Heineken and Foley Wines have delivered tenfold with some incredible activations and creative strategy already underway.

“Complementing the wins across the beverage portfolio, Wharekauhau Lodge and Red Seal have partnered with Undertow Media to work across activations, corporate communications and seasonal creative campaigns.”

Undertow senior account director Victoria Cooper-Smith said: “It’s been an exceptional start to the year with some epic new clients joining our growing line-up of food, drinks and destination brands.

“From down under cold bevvies to luxury accommodation once graced by Kate & Will, the team are beyond thrilled with the calibre of accounts and PR work coming into the agency – delivered by the best team going.”

About Undertow Media
Undertow Media is an independent PR, influencer & social media agency based in Auckland. Founded in 2013, the agency hangs its hat and reputation on top-tier media connections and a history of clever campaigns that are 100 per cent outcome and results-driven for the best brands and businesses.

Clients include Countdown, Beam Suntory, SIXT, Nourish Group, Better Beer, Logitech and Dulux.

• undertowmedia.co.nz