November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Where Major Social Media Platforms Are Spending Their Ad Budgets

By now, creators and the general public alike know that just because a social media platform is popular today doesn’t mean it will have the same buzz tomorrow. Or even still exist. “At the end of the day, the strength of social is defined by the diversity of its audience,” said Gregory Aston, director of…
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