December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Get More Transparency on Inventory and Measurement at This Year’s Upfronts

While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed information about what shows their clients’ ads are running on. Advertiser dollars are following audiences who are watching more content on streaming television, but…
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