November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Using Attention Metrics, Publishers Aim to Prove Their Ads Work

Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last year, media companies including Cond? Nast and Insider have begun experimenting with attention-based ad metrics to more clearly quantify their value, ultimately looking to drive more ad revenue. Using attention-based metrics–devised often by a mix…
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