The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks.
The post The Trade Desk’s Kokai Upgrade Takes Inspiration From The Walled Gardens It Reviles appeared first on AdExchanger.
More Stories
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference
Digital Evolution and Omnichannel Success With Monster Energy