November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees

Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more…
Adweek Feed