May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery Launches New Pre-Roll Offering for Digital Sports Properties

Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it has already seen success on Bleacher Report and House of Highlights. The full launch is timed around the 2023 NBA Draft on…
Adweek Feed