November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku And FreeWheel Are Chasing The Interoperability Trend

Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising.

The post Roku And FreeWheel Are Chasing The Interoperability Trend appeared first on AdExchanger.

AdExchanger