November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Omnicom Media Group Now Manages Business Development for All Its Agencies

Media agencies don’t want to be media agencies anymore, and they haven’t for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company’s media agencies OMD, PHD and Hearts & Science, is the latest example of how media agencies are shapeshifting. In recent years, OMG leadership implemented a series of organizational…
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